News

This November, visit EICMA 2024 in Milan, Italy, where passion meets innovation.

EICMA was born in 1914. Since then, it has grown to become one of the largest two-wheeled exhibitions in the world.

In 2023, EICMA attracted over 560,000 visitors , making it the show's best year yet. Visitors included motorcycle enthusiasts, manufacturers, dealers, wholesalers, and the general public.

When you visit EICMA, we'd love to meet you there. Find Yamoto in Hall #11 , Stand #U37.

Business and entertainment opportunities at EICMA

EICMA has carefully developed into a brand that represents passion and innovation. It has become a place with something for everyone.

For companies, EICMA offers stands to display products such as motorcycles, motorcycle jackets , accessories, and much more. There were 8 in 2023, 6 in 2022, and 5 in 2021, pavilions fully occupied by exhibitors, entrepreneurs, and enthusiasts.

The event attracts enormous media attention. A large number of journalists and content creators attend EICMA and spread the word wherever it matters.

EICMA offers great business and entertainment opportunities. For fans and other visitors, facilities include the MotoLive arena, test ride areas, the new Esports Arena for gaming, and the YUM (Your Urban Mobility) area for the latest developments in urban transportation.

EICMA ensures you a rich, memorable and rewarding exhibition experience.

What's special about EICMA 2024?

EICMA is where brands showcase their product lines, innovations, and latest technologies. Attendees have a connection to motorcycles in one way or another, so all the exposure is invaluable for the brands.

This year, looking at the crowd it drew in 2023, we expect an equally massive crowd.
Last year, in 2023, approximately 2,036 brands participated in EICMA. There were 700 direct exhibitors , representing 45 countries around the world.

EICMA hasn't revealed any specific attendee information yet, but given its rich history and enormous popularity, we know you'll have a rewarding time.


Some interesting new features are expected at EICMA 2024, such as:

• Mo'Cycle will launch AirBag Jeans. This is the first time they've opened this product line to retailers and the public.
• Husqvarna promises new motorcycle models. We expect to see and test the Svartpilen and Vitpilen 801 motorcycles.
• Baluer Helmets returns to EICMA.
• KTM launches the 2025 KTM Freeride E.
• Can-Am launches its 2025 Pulse and Origin line of all-electric motorcycles.

And much more.

Products at EICMA 2024

You'll find brands, products, and people from across the motorcycle universe, from motorcycle manufacturers to shipping companies.

Use this link to find your favorite brand at EICMA 2024.

EICMA divides its exhibitors and products into 8 different categories.

• Vehicles
• Helmets
• Parts and accessories
• Services
• Clothing and equipment
• Insurance
• Associations and institutions
• Specialized magazines

If motorcycling is your passion, EICMA is the right place for you. Book your tickets now.